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Google AdWords or SEO? What is better?

Paid search marketing on Google AdWords and other sites is a quick and easy way to get listed on Google and other search engines for the keywords that are related to your business.

Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time.

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Now Google see you, now they don’t

Checking the technical aspects of your website is a necessity if you want to make sure that Google and other search engines give your web pages high rankings. If your web pages contain particular errors, Google won’t be able to see them. Regular website audits make sure that your site gets the rankings that it deserves.

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Duplicate content: it’s not a penalty but it feels like one

Duplicate content is an issue for many webmasters. Although there is no penalty for having duplicate content on your website, Google has ranking algorithm filters that act very similarly to a penalty. Google’s Gary Illyes confirmed at SMX last week that duplicate content does not influence the other pages on your website.

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Four steps: how to improve the rankings

Optimizing the backlink structure of your website can have a big impact on the rankings of your web pages. As it is difficult to obtain good backlinks, it often makes sense to benefit from the work of your competitors.

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Google: your regular web pages influence your mobile rankings

In a video on YouTube, Google’s John Mueller said that the desktop version of your web pages will influence the position of your web pages in Google’s mobile search results. A user was afraid that hidden content in the mobile version of his web pages had a negative influence on the rankings:

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Check the social media success of your website

Article by Axandra SEO software

Our new social media performance checker enables you to track the performance of the home page of your website on Facebook, Twitter, Google+, LinkedIn, Pinterest and StumbleUpon over time.

The tool also compares the performance of up to three competitors to the performance of your own website. That enables you to quickly find the things that you can improve: Read more

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Why it takes time to see SEO results

Article courtesy of biznology.com

If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process. It’s a marathon and not a sprint, which means it can take time to see the results of your efforts. Understandably, this can be quite frustrating. SEO solutions clients are always asking, “Why am I spending all of this money and time if I’m not seeing an ROI?”
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