All you need to know about Google’s new ‘Hummingbird’ algorithm
Some days ago, Google announced a new search algorithm. The new algorithm has the code name ‘Hummingbird’ and Google says that it should deliver better results than the previous algorithm. How does this influence the Google rankings of your website design?
What is a ranking algorithm?
The ranking algorithm is the method that Google uses to choose the web pages that are displayed on the result page. Although Google released many updates of the previous ranking algorithm during the last months, this new update is a new development that replaces the old ranking algorithm.
Since when does Google use the new algorithm?
When Google announced the new algorithm some days ago they said that they had been using it for about month. For that reason, you shouldn’t see any major changes in the search results.
What about Google’s previous updates (Panda, Penguin)?
Panda and Penguin were updates of the old ranking algorithm. The new Hummingbird algorithm replaces the old algorithm. It is very likely that the methods of Panda and Penguin have been integrated with the new algorithm.
Does this mean that PageRank is not important anymore?
Like before, PageRank is one of over 200 factors that Google considers in the ranking algorithm. The quality of the links that point to a website are important. Google also considers the quality of a web page, the words that appear on the page and many more factors.
What’s new in Google’s Hummingbird algorithm?
According to Google, the new algorithm should be better with ‘conversational search’. For example, a search for “What’s the closest place to buy the iPhone 5s to my home” does not search for the individual words “iPhone 5s” and “buy.” Instead, the new algorithm tries to get the meaning of the search.
Will there be major changes in the search results?
Google has been using the new algorithm for the last month. There haven’t been many complaints about changes in Google’s search results (at least not more than usual).
If your website rankings haven’t dropped last month, chances are that you don’t have to worry about the change.
How do I have to optimize my website for the new algorithm?
Google’s new algorithm aims to process the existing signals in new and better ways. The recipe for high rankings on Google remains the same:
- You need a professional website with good content.
- Your website must have good backlinks from related websites.
- The content of your web pages must be related to the topic of your site.
- Search engines must be able to parse your pages.
Courtesy of Free SEO News